The show features a panel of investors called "sharks," who decide whether to invest as entrepreneurs make business presentations on their company or product. The sharks often find weaknesses and faults in an entrepreneur's concept, product, or business model. Some of the investors try to soften the impact of rejection, like panel member Barbara Corcoran, while others such as O'Leary can be "brutal" and show "no patience even for tales of hardship. " The sharks are paid as cast stars of the show, but the money they invest is their own. The entrepreneur can make a handshake deal (gentleman's agreement) on the show if a panel member is interested. However, if all of the panel members opt out, the entrepreneur leaves empty-handed.
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